Top Ten Ways to Use Audio on your Site
by Jeanette S Cates, PhD
The Technology Tamer
Audio can provide an added dimension to your site.
It creates a warm atmosphere where visitors feel like they know you.
And it can enhance your reputation as an expert. Here are the top ten
ways you can start using audio on your site.
1. Welcome people to your site. Toward the top of
the page, add your photo or a short statement saying "Listen to a short
welcome message" then a button to start the audio. Keep it brief and
tightly targeted to the people you've brought to the site.
2. Make your bio more personal. If you're using a
one-page sales letter site, there's a section on why they should listen
to you and probably a photo. Add a caption to entice them to click. For
example, "Here's 3 ways I can help" with the audio button. This audio
doesn't have to echo what's on the page - it can actually have an
anecdote or an example to illustrate the written material.
3. Provide client testimonials. One of the most
powerful techniques for using audio is to ask your clients to record a
short audio testimonial. Ideally you can capture this with a tape
recorder at a live event or have them call and record it on the phone.
The audio testimonial, combined with a photograph, gives a powerful
picture of who you are and why a newcomer would like your services or
product.
4. Answer questions. If you have FAQs, consider
answering some of them with audio. Sometimes it's easier and faster to
explain something verbally than to write the entire explanation.
5. Offer a guarantee. Let them hear the warmth and
sincerity in your voice as you share your guarantee.
6. Give them a sample of your presentation. You
can record this sitting in your office or use a clip from a live
performance. Either way, your visitors will be able to hear your style
and form a closer bond with you as a presenter.
7. Provide the latest information. Record a weekly
update on news from your industry, then add it to your site. It gives
people a reason to return to your site and gives you the status of
being the most up-to-date expert.
8. Offer a mini course using email with audio
explanations. Instead of all of the material being written, you can
change the pace and put a lot of information into a short space by
offering some segments via audio. This is especially effective if you
want to share a short meditation or visualization exercise.
9. Demonstrate your coaching or consulting
techniques by using a short audio clip from a client call.
10. Walk them through a process. If you have a
form you want visitors to complete, use audio to walk them through the
sign up. Remember to pace your remarks so they can easily complete the
tasks as you're talking.
Audio is easier than ever to add to your site. For
a complimentary report on How to Add Audio to your Site, send an email
to mailto:audioreport@TechTamers.com.
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Dr. Jeanette Cates works with solo entrepreneurs
to help them turn their knowledge into gold. She is a professional
speaker, consultant, and author of Online Success Tactics: 101 ways to
build your small business.
(c) 2003 Permission is granted to reprint this
article in print or on your web site so long as the paragraph above is
included and contact information is provided to the email provided.
